Today we announced raising a $7,350,000 A-round lead by QED with participation from 9Yards Capital, Silicon Valley Bank, Financial Venture Studio, BootstrapLabs, and Dan Wernikoff, former GM of QuickBooks and TurboTax, along with other angel investors.
The Roger product has been on a journey over the past couple of years that have now led us to a global customer base of thousands of businesses and over 100 accounting- and bookkeeping firms. Our customer growth in the past year, and particularly over the past 8 months, is what has enabled us to join forces with some of the sharpest minds in fintech and growth to bring the right amount of capital to the company to scale even faster while maintaining a world-class product and customer experience.
Picking the right partners
Asking all the right questions and drawing parallels from other investments they’ve made in companies like AvidXChange, SoFi, Credit Karma and Green Sky, it was instantly clear to us how smart Matt Risley and the QED team are about our space. They immediately went into full operations-mode even before signing the term sheet, and ultimately that was the strongest sign for us that we’d found the right partner.
“Roger is by far the most sophisticated product we’ve seen in this space. In a very short period of time, this team has built an international product and global customer base with superior technology compared to legacy fintechs -- we’re excited about what’s to come from this company.”
- Matt Risley, Partner at QED
Financial Venture Studio are some of the best early-stage fintech investors in the world, and have a network beyond imagination. They invested in our seed round as well, and we’re happy to have their continued support at the A-round. The same with BootstrapLabs as our largest seed investor, and second largest investor this time around with their Applied AI fund.
Another excellent addition to the investor team is Dan Wernikoff who used to run QuickBooks and Turbotax for Intuit, a very big scoop for us to have an industry expert join the round who instantly recognized the Roger product as the strongest automation product he had seen. 9Yards Capital, founded by former Chancellor of the Exchequer in the UK, George Osborne, and his brother bring a strong network both in Europe and the US to the table.
This round of funding will enable us to become the leading and most loved accounting automation solution for both small businesses and accountants. Specifically, we’ll be able to do more - a lot faster, such as:
If you want to come along for the ride, check out our open positions here.
Automation software for small businesses can be a game-changer. Here are the top tasks your team should start automating today.
Unlock the power of automation with Roger and Zapier, creating time-saving workflows to instantly power your business.